Privacy Policy

We only collect what we need to reply to you and to run your Google Ads.
We never sell your data.
Analytics cookies only run if you accept them.
You can ask to see, correct or delete your data at any time.

1. Who we are

This website is run by Leicester Google Ads, a Google Ads management service based in Leicester, UK. We are the “controller” of the personal data described here.

2. What we collect

When	What we collect
You request a callback	Name, phone number, business name, and optionally your email, best time to call and monthly ad budget.
You message or call us	Your name, phone number and what you tell us, including WhatsApp messages.
You become a client	Business and contact details, goals, website and booking system details, Google account IDs, and invoicing details. We never ask for your passwords.
You browse the site (only if you accept cookies)	How you use the site: pages viewed, device type, approximate location (town or city) and how you found us.
Every visit	Our web host keeps standard server logs, including IP address and browser type, for security.

3. How we use it, and our lawful basis

To reply to your enquiry and call you back. Basis: steps you asked us to take before a contract.
To deliver our service: setting up and managing your campaigns, reporting and support. Basis: performance of our contract with you.
To invoice you and keep accounts. Basis: legal obligation.
To understand and improve our website with Google Analytics. Basis: your consent, which you can withdraw at any time.
To keep the site secure. Basis: our legitimate interests.

We will only send you marketing messages if you have agreed to them, and you can opt out at any time.

We use a small number of trusted services to run our business. They only process your data on our instructions:

Formspree: receives our website and onboarding forms (USA).
Hostinger: hosts this website.
Google: Google Analytics (only with your consent), and Google Ads for client campaigns.
WhatsApp (Meta): if you choose to message us on WhatsApp.
Our email provider and accountant: for emails, invoicing and tax.

Some of these providers store data outside the UK, including in the USA. Where they do, they protect it with safeguards approved under UK law, such as the UK International Data Transfer Addendum or the UK–US data bridge.

We never sell your personal data.

5. How long we keep it

Enquiries that don’t lead to work: up to 12 months.
Client records and invoices: 6 years after our work ends, as required for tax.
Google Analytics data: 14 months.

6. Your rights

Under UK data protection law you can ask us to:

give you a copy of the personal data we hold about you
correct anything that is wrong
delete your data
restrict or object to how we use it
send your data to another organisation
withdraw your consent, for example to analytics cookies

Email hello@leicestergoogleads.co.uk and we will reply within one month. It’s free.

If you’re unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put it right first.

7. Cookies

Cookies are small files saved by your browser. We only use optional analytics cookies, and only after you click “Accept” on our cookie banner. If you click “Reject”, none are set.

Cookie	Provider	Purpose	Lasts
_ga	Google Analytics	Tells visits apart so we can count visitors	2 years
_ga_<ID>	Google Analytics	Remembers your current visit	2 years

We also save your cookie choice in your browser’s local storage so we don’t ask again on every page. This is necessary for the site to remember your choice.

You can change your choice at any time with Cookie settings, also linked at the bottom of every page. You can also delete cookies in your browser settings.

Opening WhatsApp from our site takes you to WhatsApp, which has its own privacy policy.

8. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.

Last updated: 16 October 2026