- Rolling monthly agreement. Cancel anytime with one month’s notice.
- Our management fee is separate from your ad spend, which you pay directly to Google.
- You own your Google Ads account and data.
- We work hard for results, but no one can guarantee them.
1. About these terms
These terms apply when you use leicestergoogleads.co.uk and when you buy our Google Ads management service. “We” and “us” means Leicester Google Ads, Leicester, UK. “You” means the business using our service. You can contact us at hello@leicestergoogleads.co.uk or 07514 762602.
Our service is for businesses, not consumers. By asking us to start work, you agree to these terms.
2. Our service
We set up, manage and improve Google Ads campaigns for your business. What’s included depends on your plan (Starter, Growth or Pro), as shown on our pricing section or agreed with you in writing.
We will:
- carry out the work with reasonable skill and care
- follow Google’s advertising policies
- send you regular reports in plain English
- keep your information confidential
3. What we need from you
- Accurate information about your business, offers, prices and opening hours.
- Access to your Google Ads account (and Google Analytics or Business Profile where needed), given through Google’s own invite system.
- A working website or landing page, phone number and booking system for your ads to send customers to.
- Approval of ad wording when we ask for it, and prompt replies to questions.
- Making sure your ads, offers and website are lawful and that you have the right to use any names, images or trademarks you give us.
4. Fees and payment
- Management fee. Our monthly fee is the price of your plan. Set-up is included. We invoice monthly in advance and payment is due within 7 days.
- Ad spend. Your advertising budget is paid by you directly to Google, using your own payment method in your Google Ads account. We never add a markup.
- Late payment. If an invoice is unpaid 14 days after its due date, we may pause work until it is paid. We may also charge statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
- Price changes. We will give you at least one month’s notice of any change to our fees.
5. Length of agreement and cancelling
Our agreement runs month to month. Either of us can end it at any time by giving one month’s notice in writing, including by email or WhatsApp. You pay for work up to the end of the notice period.
We can end the agreement straight away if you seriously break these terms, for example by not paying, or by asking us to run ads that break the law or Google’s policies.
When the agreement ends, we will remove our access to your accounts and your campaigns stay in your account.
6. Your account and data
Your Google Ads account, campaigns and data belong to you. We access them only with your permission, and you can remove our access at any time. Ad copy and campaign set-ups we create for you are yours to keep and use.
7. Results
Results from Google Ads depend on things outside our control, including competition, Google’s systems, your budget, your prices and your website. The case studies and figures on our site show past results for specific clients. They are not a promise of future results, and we can’t guarantee any particular number of clicks, calls or bookings.
8. Google
We are independent and not part of Google. Google may change its systems, prices or policies, or suspend ads or accounts, without notice. We are not responsible for Google’s decisions, but we will help you deal with any issue.
9. Our liability
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law.
Otherwise, we are not liable for loss of profit, revenue or business opportunity, or for indirect losses. Our total liability to you is limited to the management fees you paid us in the 3 months before the claim.
10. Using our website
The information on this website is general and may change. You may not copy our content or design for commercial use without permission. Links to other websites are provided for convenience and we are not responsible for their content.
11. General
- We may update these terms. If they change in a way that affects your current service, we will tell you at least one month in advance.
- If any part of these terms can’t be enforced, the rest still applies.
- These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
See our Privacy Policy for how we handle personal data.
Last updated: 16 October 2026